Spread the Holiday Cheer: Sponsor Downtown Waterloo's Magical Celebration of Winter Fun and Holiday Festivities!

Bring Families and Friends to Downtown Waterloo for Holiday Delights!

Spread the Holiday Cheer: Sponsor Downtown Waterloo's Magical Celebration of Winter Fun and Holiday Festivities! image
Main Street Waterloo is thrilled to host the 2026 Winter WonderLoo: Holiday Season of Celebration. This event brings three weeks of activities for the whole family to our community. Through your continued support and partnership, we are excited to promote and represent Waterloo as a great place to live, work, and play. We know our efforts can go even further with you as a sponsor. With your partnership, we will be able to add new events, bring Santa Claus to town and expand on the activities and prizes offered to engage the community, and provide a family-friendly season that everyone will enjoy. Main Street Waterloo would like to offer you the opportunity to be part of the fun by sponsoring this event for 2025!
Festive Flick Sponsor $2,000
  • This level allows us to host a movie night with snacks, crafts, and Santa! Your sponsorship will help us showcase a movie inside with a drive-in vibe, have crafts and activities available for the children and secure a date on Santa’s calendar.
  • Benefits Include: Table at the movie night, Help welcome and introduce the movie, Logo on printed materials, Logo with link on webpage, Social media and e-newsletter mentions, and Inclusion in the press release
Winter WonderLoo Sponsor $1,000
  • Logo on printed materials
  • Logo with link on webpage
  • Featured on social media and in our e-newsletter
  • Inclusion in the press release
  • Facebook & Instagram Live to talk about your business and involvement with the event
  • Appear on KWWL noon news with Main Street Waterloo to talk about the event
Jingle Bar Hop Sponsor $500
  • This level allows us to host a holiday themed pub crawl to promote downtown businesses. Your sponsorship will help us promote the event, provide holiday swag for the participants and prizes for the friendly competition.
  • Benefits Include: Presence at the opening venue and registration, Help judge the contests, Logo on printed materials, Logo on webpage, Social media and e-newsletter mentions, and Inclusion in the press release
Twinkling Tunes Sponsor $250
  • Help us bring a few local performances Downtown for an evening of “Twinkling Tunes”. Your sponsorship will help us book local performers and promote the event.
  • Benefits Include: Table at the event, Business listed on printed materials, Business listed on webpage, and Social media and e-newsletter mentions
Here Comes Santa Claus Sponsor $100
  • Help us bring Santa Claus to town! Your sponsorship will help us secure Santa’s calendar and host visits in Downtown Waterloo.
  • Benefits Include: Signage at the event, Facebook and Instagram Live with your team and Santa at the event, Business listed on printed materials, Business listed on webpage, and Social media and e-newsletter mentions.
Any contribution or participation from your business and/or organizations is greatly appreciated and will ensure this event is successful. If you have any questions, please feel free to contact us at (319) 291-2038.